Aims & Scope
EJMME provides an international scholarly forum focusing on management, marketing, entrepreneurship and innovation across Eurasian, emerging-market and cross-border economic ecosystems.
Distinctive scholarly focus
The journal examines how institutional diversity, market transitions and cross-border connections shape firms, consumers and entrepreneurial ecosystems. Eurasia is a research context, not a restriction on author nationality: comparative work from other regions is welcome when it explains mechanisms relevant to these settings.
We seek contributions that connect context to theory rather than simply describe a country, company or industry. Studies should explain what their setting reveals about established assumptions, boundary conditions, mechanisms or relationships in business research.
Research themes
- Management and strategy: institutional change, organizational capabilities, governance, internationalization and cross-border coordination.
- Marketing: consumer behavior, digital and platform markets, services, branding and market formation across culturally and institutionally diverse settings.
- Entrepreneurship: new ventures, SMEs, entrepreneurial finance, opportunity development and ecosystem dynamics in emerging and transition economies.
- Innovation: business-model change, knowledge transfer, digital transformation and responsible innovation across organizational and national boundaries.
- Comparative business research: regional integration, value chains and interactions between local institutions and international economic ecosystems.
Theoretical orientation and contribution
Submissions should develop, test, refine or integrate theory. Relevant perspectives include institutional theory, resource-based and dynamic-capabilities approaches, internationalization theory, consumer and organizational behavior, and entrepreneurial-ecosystem frameworks; this list is illustrative rather than exclusive.
State the research question, theoretical gap and contribution explicitly. Explain whether the evidence challenges an established claim, identifies a mechanism, establishes a boundary condition or advances a comparative explanation. Practical implications should follow from the scholarly analysis, not substitute for it.
Methodological orientation
EJMME is methodologically pluralistic. We welcome rigorous quantitative, qualitative, mixed-methods and comparative designs, well-developed conceptual papers, and systematic or integrative reviews with a transparent analytical method.
Choose methods that fit the research question. Explain sampling and case selection, constructs and measures, analytical procedures, and limitations. Quantitative studies should address identification, uncertainty and robustness where relevant; qualitative studies should document evidence, coding or interpretation and credibility; comparative work should justify comparability across settings.
Case studies must offer a clear analytical or theoretical contribution, not merely a company profile. Report research ethics, data and code availability or justified restrictions, and relevant AI use in accordance with the journal's policies. Do not overstate causal claims or generalizability.
Scope boundaries and editorial fit
Purely descriptive reports, consultancy-style recommendations without scholarly analysis, and unrelated technical or macroeconomic studies fall outside the journal's focus. Work from adjacent disciplines is considered when it makes an explicit contribution to management, marketing, entrepreneurship or innovation.
Contextual relevance and academic contribution are assessed during editorial screening. Meeting the scope does not guarantee acceptance: manuscripts sent for external review undergo double-blind assessment by at least two independent reviewers.
Article types and language
EJMME accepts original research articles, review papers and analytically grounded case studies. Manuscripts may be submitted in English or Russian and must include titles, abstracts and keywords in both languages.